The best social media marketing plans are like a calculated recipe. No matter how large or small each ingredient may seem to the overall recipe, they all play a crucial role in the overall success. We all know that tremendous value of quality content, but when it comes to an effective social media marketing plan, interacting with your audience makes a world of difference.
Starting with the most basic question...what is social interaction? It’s exactly what it sounds like—interacting with your audience.
Social media is all about conversation. When businesses and brands fail to interact, it can feel like a one-way conversation to the user and can often turn them away. Users online want to interact with brands, and they want to know that they are being heard. Interacting with your audience gives your business a voice, more validity, and personality. It also gives your followers a reason to return to your content and continue engaging in the conversation.
People are talking about your brand, are you listening? With social listening, we keep a close eye on your accounts and listen in on related chatter across social media so that your brand can keep up with trends and join the conversation.
Because we believe deeply in the value of interaction, we include it with all of our social media marketing plans. The amount of interaction needed for your account is tailored to your business’s specific needs. For many businesses, a simple plan to address incoming questions and comments will suffice. However, for other businesses, an approach with more outreach and social listening to obtain more followers may be recommended. Our team of social media experts interacts behind the scenes with the appropriate tone and personality for your brand or business to give your audience a genuine connection. Not only does this free up your time to focus on your business, but it also gives you the peace of mind that your voice on social media is consistent and professional.